Canvass Pro

Free tool · Crew ROI · every figure cited or labeled

How many doors can your crew knock,
and what do they turn into?

Set your trade, your rep count, and your pace. The calculator runs your month through benchmark bands, shows every step of the math, and prices Canvass Pro seats against the work. Every figure here is labeled for what it is: cited with its source and date where a source exists, flagged as a rule of thumb where the research found none, and flagged as our own assumption where the band is simply ours. The middle of the bands leads the output, because the top of a compounded range is a ceiling, not a plan.

The short answer people come here for: this calculator plans a focused full day at 80 to 120 doors per rep (40 to 60 on a half day). That is our starting assumption, repeated across D2D training content and measured by nobody, not an industry statistic. No audited source counts doors per rep, because most D2D reps are 1099 contractors invisible to government surveys (BLS 41-9091 counted only about 6,220 W-2 door to door workers, May 2023). Put your own logged pace in the field; everything else compounds from what you set, with the math shown.

The calculator

Your month, projected as honest ranges.

Ranges compound: a band times a band gets wide fast, and the top of that width is every band landing at its ceiling in the same month, which is rarer than the number looks. So the middle leads and the range sits under it. Anyone who hands you a single confident number for this funnel is selling you the number.

Your crew

Hail peaks April to June across most of the US; September to November is the follow-up canvassing window (Insurance Information Institute, accessed Aug 2026).

Our starting band: 80 to 120 full day, 40 to 60 half day. An assumption, not a measured figure. Use your own logged pace.

Your number, not a benchmark. The prefill is an example; set your real average ticket.

Projected month

  • Doors knocked10,392
  • Conversations2,078 to 3,637
  • Sets booked104 to 436
  • Closes26 to 153
  • Plan on the middle73 closes, $657,000
  • Outer range, floors to ceilings$234,000 to $1,377,000

The math, shown

doors: 6 reps × 5 days × 4.33 weeks × 80 doors = 10,392

conversations: 10,392 × 20 to 35% contact = 2,078 to 3,637

sets: 2,078 to 3,637 × 5 to 12% set = 104 to 436

closes: 104 to 436 × 25 to 35% close = 26 to 153

middle of the bands: 10,392 × 27.5% × 8.5% × 30% = 73 closes, $657,000

close band: cited. 25 to 35% of post-storm inspections (roofing sales guides, 2026, retrieved 2026-08-04; directional, not audited).

contact and set bands are generic D2D rules of thumb: no audited figure exists (see the benchmark reference below).

the outer range multiplies three floors together, then three ceilings. The high end is a month where contact, set, and close all land at their best at the same time, so read it as a bound, not a target.

Sanity check, against the one cited crew marker

The middle of these bands works out to about 9 appointments per rep a week, and the top of the range to about 17. The only crew-volume figure in the cited corpus puts a 6-canvasser roofing team at 40 to 60 inspections in a post-storm blitz weekend, roughly 7 to 10 per rep.

So the middle of this projection already assumes something like a storm-weekend pace held every week of the month, and the top assumes roughly double that. Replace these bands with your own logged numbers the day you have a month of them.

crew marker: roofingsoftwareguide.com storm-restoration roundup, 2026, retrieved 2026-08-04. Directional practitioner claim, not audited data, and roofing-specific: for other trades it is a rough scale check only.

Seat cost against the projection. Canvass Pro is $49 per seat a month on Pro ($41 on yearly). 6 seats × $49 = $294 a month.

At the pace set above that is about 3 cents per door logged.

That is the price of the seats, not a return. Nothing on this page claims the software moves any band above it, and no line here forecasts your crew's revenue.

Projections, not promises. These bands multiply your own inputs through benchmark ranges and nothing more. They are not a forecast of your crew's results, and nothing on this page guarantees ROI, close rates, or income.

The benchmark reference

Honest D2D benchmarks, every figure sourced.

Everything below comes from a cited research sweep compiled 2026-08-04; each figure names its source and the date it was pulled. Where that sweep found no audited number, the row says rule of thumb and gives the generic D2D band instead, and where the band is our own starting assumption rather than anyone's published figure, it says our assumption. Nothing here guarantees ROI.

The funnel bands

StageBandStatusSource + date
Doors worked per rep, full day 80 to 120 Our assumption Not a benchmark and not cited to anyone: this band is the calculator's own starting point, repeated in D2D training content and published by no one. The closest official data, BLS occupation 41-9091 (May 2023), counted only about 6,220 W-2 door to door workers because most reps are 1099 contractors outside the survey (bls.gov, retrieved 2026-08-04).
Doors worked per rep, half day 40 to 60 Our assumption Same data gap as above. Both door bands are ours, planning guardrails repeated across D2D training content, not measured facts and not sourced to anybody.
Knock to contact (someone answers and talks) 20 to 35% Rule of thumb No audited public benchmark found in the 2026-08-04 research sweep. Swings hard with daypart, season, and neighborhood.
Contact to set (conversation to booked appointment) 5 to 12% Rule of thumb No audited public benchmark found in the 2026-08-04 research sweep.
Set to close, generic D2D 15 to 30% Rule of thumb No audited cross-trade figure exists; the corpus carries a cited band for roofing only (next row).
Set to close, roofing post-storm inspections 25 to 35% Cited, directional Roofing sales guides, 2026: 25 to 35% close on post-storm inspections (roofingsoftwareguide.com storm-restoration roundup, retrieved 2026-08-04). Directionally consistent across sources; practitioner claims, not audited data.
Crew volume marker, roofing 40 to 60 inspections Cited, directional A 6-canvasser team can generate 40 to 60 inspections in a post-storm weekend (roofingsoftwareguide.com storm-restoration roundup, 2026, retrieved 2026-08-04; directional, not census data).

Seasonality windows

TradeWindowSource + date
Roofing (hail) Hail peaks April to June across most of the US; the Texas I-35 corridor peaks March to early April; Colorado from mid-May; late-summer storms are common in Colorado and the Midwest. September to November is a strong follow-up canvassing season, and crews work storm paths within 24 to 72 hours of an event. Insurance Information Institute hail facts + Hail Protector state guide, accessed Aug 2026; roofing-industry canvassing guidance, retrieved 2026-08-04.
Solar Purchases rise from March, jump in June, peak July to August, and fall back to March levels in September. Southern states peak June to August on AC-bill pain; northern states March to May. Solar.com best-time-to-buy analysis + SolarGenix D2D guide, 2026, retrieved 2026-08-04.
Pest control March to May is peak pest activity and April the busiest month; subterranean termite swarms begin March to April. The D2D summer-sales model runs late April through August on college timing. Orkin termite season page + seasonal pest calendars, accessed Aug 2026; corpus compiled 2026-08-04.
Security / alarm Summer D2D programs; windows close in late August as reps return to school, and the next cohort recruits January to March. Corpus compiled 2026-08-04 (Vivint / ADT / SafeStreets run summer programs but publish no rep totals).
Fiber / telecom Year-round: door work follows construction buildouts, not weather. BEAD ($42.45B) construction mobilizes in 2026 with first builds as early as summer 2026 and major construction running through 2030. NTIA BEAD progress dashboard + industry coverage, 2026, retrieved 2026-08-04.
Political / nonprofit 2026 primaries run late February through mid-September; the general is November 3, 2026; GOTV canvassing concentrates in September and October, then the market vanishes. Bipartisan Policy Center 2026 key dates + 270toWin primary calendar, retrieved 2026-08-04.

Per-trade notes

Roofing (storm restoration)

Season: April to June hail peak · Sept to Nov follow-up

Close rate
25 to 35% of post-storm inspections; a 6-canvasser team generates 40 to 60 inspections in a post-storm weekend. roofingsoftwareguide.com storm-restoration roundup, 2026, retrieved 2026-08-04. Directional practitioner claims, not audited.
Response window
Crews canvass storm paths within 24 to 72 hours of an event. Roofing-industry canvassing guidance, accessed Aug 2026.
Demand context
2025 was a record hail year: State Farm alone paid over $5.6 billion in hail claims, $1.4 billion of it in Texas (up 27%+ year over year). 2026 opened heavy: 650+ hail events across nine states on March 10, 2026 alone, and 50,000+ Midwest claims by March. State Farm newsroom release, covered 2026-04-21; industry coverage, retrieved 2026-08-04.
Funnel gaps
Knock-to-contact and contact-to-set have no roofing-specific figure in the corpus; use the generic bands above and say so when you plan.

Solar

Season: March ramp · July to Aug peak

Funnel
No audited solar-specific contact, set, or close figure in the corpus; use the generic bands above (rule of thumb).
Headwind
The Section 25D residential tax credit expired December 31, 2025; 2026 US residential installations are forecast down 18 to 21%. Leases and PPAs (third-party ownership) still qualify. PV Tech, 2026, retrieved 2026-08-04.
Market shape
11,177 US solar installation businesses (2025); 280,119 US solar jobs in the 2024 census, roughly flat versus 2023. IBISWorld 2025; IREC National Solar Jobs Census 2024, published Nov 2025; retrieved 2026-08-04.

Pest control

Season: March to May activity peak · summer-sales window late April to Aug

Funnel
No audited pest-specific contact, set, or close figure in the corpus; use the generic bands above (rule of thumb).
Market shape
16,565 US pest control firms (2025), 81.4% running 1 or 2 locations; 148,619 employed with an estimated ~109,384 service technicians; average firm size 4.5 employees. NPMA / PCT industry survey 2025 + IBISWorld 2025, retrieved 2026-08-04.

Security / alarm

Season: summer programs · close late Aug

Funnel
No audited alarm-specific contact, set, or close figure in the corpus; use the generic bands above (rule of thumb). No reputable industry-wide count of alarm D2D reps exists.
Market shape
82,991 US security alarm services businesses (2025, up 3.2% from 2024); the average security system services business employs 2.7 people. IBISWorld 2025/2026 pages, retrieved 2026-08-04.

Fiber / telecom

Season: year-round, follows buildouts

Funnel
No audited fiber-specific contact, set, or close figure in the corpus; use the generic bands above (rule of thumb). Vendor-claimed 20 to 30% take-rate bumps in live buildout neighborhoods are marketing claims, not audited data; we repeat them only with that label.
Timing
BEAD ($42.45B) final proposals are approved for 55 of 56 states and territories; most states begin awards and construction mobilization in 2026, first construction as early as summer 2026, major construction through 2030. NTIA BEAD progress dashboard + industry coverage, 2026, retrieved 2026-08-04.

Political / nonprofit

Season: GOTV Sept to Oct · general Nov 3, 2026

Funnel
Sales-style close rates do not apply, and the corpus carries no canvass-outcome benchmark; the doors-per-day rule of thumb above is the only planning band.
Scale context
MiniVAN logged roughly 90% of 169M+ progressive door-knock attempts in the cited cycle, with 218,000+ volunteers using it in 2020. ngpvan.com blog posts, retrieved 2026-08-04.

What elite volume looks like: the Golden Door bar

IndustryAccounts to qualify
Pest control1,000+
Satellite600+
Alarms400+
Roofing200+
Solar100+

The Golden Door Award thresholds above are per-rep account counts verified via CRM exports and installation reports (d2dcon.com/golden-door-awards, fetched 2026-08-04). They are the top of the sport, not an average; most reps never hit them, and they are listed here as a ceiling reference, not a projection input.

Straight answers

The questions people actually ask.

Short, sourced, and honest about what nobody has measured.

  • How many doors can a door to door rep knock in a day?

    This calculator starts a focused full day at 80 to 120 doors, and a half-day shift at 40 to 60, because those are the numbers D2D training content repeats. They are the starting assumptions we set, not industry statistics, and the field is yours to change: no audited or government source counts doors per rep. The closest official data, BLS occupation 41-9091 (May 2023), counted only about 6,220 W-2 door to door workers, because most reps are 1099 contractors outside that survey's scope, so census-grade rep data does not exist.

  • What percentage of knocked doors turn into conversations?

    A common practitioner band is 20 to 35% of knocked doors producing a live conversation, swinging with time of day, season, and neighborhood. No audited public benchmark exists: a cited research sweep compiled 2026-08-04 found none, so this page publishes the rule of thumb and labels it as such.

  • What is a typical close rate for door to door roofing sales?

    Roofing sales guides put post-storm inspection close rates at 25 to 35%, and a 6-canvasser team at 40 to 60 inspections in a post-storm weekend (roofingsoftwareguide.com storm-restoration roundup, 2026, retrieved 2026-08-04). Those figures are directionally consistent across sources, but they are practitioner claims, not audited data.

  • When is the best season for door to door sales?

    It depends on the trade. Hail peaks April to June across most of the US, with the Texas I-35 corridor peaking March to early April and September to November as a strong follow-up canvassing window (Insurance Information Institute hail facts, accessed August 2026). Solar purchases rise from March and peak July to August (Solar.com, 2026). Pest activity peaks March to May and the D2D summer-sales model runs late April through August (Orkin, accessed August 2026). Alarm summer programs close in late August. Fiber follows construction buildouts year-round, with BEAD construction running 2026 through 2030 (NTIA, 2026). Political canvassing concentrates in September and October before the November 3, 2026 general election.

  • Does this calculator guarantee results?

    No. It multiplies your own inputs through published benchmark bands and shows every step of the math. The output is a projection range, not a forecast of your results, and nothing on this page guarantees ROI, close rates, or income.

  • How much does Canvass Pro cost per seat?

    The free tier is $0 forever with the full scored map and offline knock logging, no card. Pro is $49 per seat a month billed monthly, or $41 per seat a month on the yearly plan (two months free). One seat is one person, and there is a plain 30 day money back on Pro.

Run the month you just projected

The doors are already scored. Go knock the ones that buy.

Canvass Pro scores every door 0 to 99 with every factor shown, routes your best doors into a drive loop, and logs every knock offline. Free to start, no card; Pro is $49 a seat a month ($41 yearly) when the crew is ready to route.

See Canvass Pro

Free tier forever. One seat is one person.